Link Social Media Accounts
Twitter, Facebook, Youtube and Instagram, to name a few, are great tools for marketing your local business in the Tri-Cities Tennessee area. You may already be taking advantage of these great tools. However, to get the full effect of their power you need to link you them to your website.
The easiest way to accomplish this task is simply go to the social media platform, look for the settings and add your website name. Schema.org has also put together a code snippet to tell the search engines your website is link to specific social media accounts.
Google My Business Local
Google has provided amazing tools for small businesses in Johnson City and surrounding areas. By setting up a Google My Business account you are verifying to Google that your business exists. After you have put in all of your business information Google will send you a postcard in the mail within five business days. Simple go back to your listing and enter the code to verify your business listing.
How does this help? This will give you the opportunity to be found on Google through their local business searches.
Building links to your business can be a tricky task. But if done right Google will reward you. The best way to build links, besides what I have mentioned above, is to reach out to other bloggers and businesses in Johnson City, Kingsport or Bristol Tennessee area. Ask them to write or link their site to yours and you will do the same for them.
Think of it this way, it is like a social circle. The more people, websites, you link to, the more popular you are with Google search results.